About Us
Built by a team of sales & marketing experts, CA Marketing Group is the number one pay per lead agency in Australia. Proving you with pre-qualified sales opportunities, our model and team of experts, provides a scalable source of new customers for any business around the globe
Our Story
Comparison Advantage Marketing Group was founded to revolutionize B2B lead generation by aligning sales and marketing for accelerated growth. Frustrated with low-quality traditional telemarketing, our founders—leveraging 22 years of experience in corporate B2B sales with Telstra, Xerox, and Canon—set out to build a smarter solution.
By combining deep industry knowledge with digital marketing innovation, we assembled a high-performance team to transform lead generation. Today, six years on, we are one of APAC’s leading B2B tech lead sources, delivering over 1,000 in-market leads per month in Australia alone.
High-Quality In-Market Leads – Connecting sales teams with ready-to-buy prospects
End-to-End Lead Nurturing – Seamless integration from lead capture to conversion
Why Choose Us?
We’re not a traditional digital agency—no retainers, no ad spend, no use of your brand. Comparison Advantage takes on all the risk, funding and running campaigns ourselves to deliver high-quality leads.
How We Are Different
Our focus is on providing the highest quality of leads, when a new lead comes in, we phone, email or live chat to ensure their requirements meet the criteria set. You can be assured that each lead has been screened and validated for quality assurance.
With a completely brand agnostic approach for each of our customers, we generate interest in each product or service with our own industry specific sites and assets.
By narrowing the gap between sales and marketing, our aim has been to provide our partners and suppliers with in-market leads of the highest quality through a process of sales marketing engagement.
