Our Story
Comparison Advantage Marketing Group was created with the singular focus of creating an end-to-end lead generation solution for the B2B marketplace that connected the sales and marketing departments with an aligned goal while adding rocket fuel to a companies’ growth strategies.
The founders of Comparison Advantage had spent a combined 22 years in sales and management within large corporate B2B sales engines covering markets such as print, telecommunications and IT with listed companies like Telstra, Xerox and Canon.
Becoming frustrated with the lack of impact and quality that traditional telemarketing lead generation was having and sought to fix it. Knowing the business technology market, they both learnt some digital marketing basics but most importantly they built a dynamic team that was up for the challenge of changing the status quo.
6 years on , Comparison Advantage has grown to be one of the biggest in-market lead sources in the B2B Technology companies in APAC, with over 1000 in-market leads generated each month in Australia alone.
Why Choose Us?
We’re not like your traditional digital agency, no monthly retainer, no using all your marketing budget and no use of your brand and assets to run campaigns. Instead, Comparison Advantage takes on all the risk – we use our own funds and our own branding to generate your leads.
Our unique payment model eliminates the risk you and your business, gone are the days of running ad campaigns on platforms like Google, Facebook and LinkedIn with no guarantee of success. With our simple pay per lead model, your business only pays when you receive a highly qualified lead.
With our model, you’ll know exactly what each lead will cost you before you receive it.
How We Are Different
Our focus is on providing the highest quality of leads, when a new lead comes in, we phone, email or live chat to ensure their requirements meet the criteria set. You can be assured that each lead has been screened and validated for quality assurance.
With a completely brand agnostic approach for each of our customers, we generate interest in each product or service with our own industry specific sites and assets.
By narrowing the gap between sales and marketing, our aim has been to provide our partners and suppliers with in-market leads of the highest quality through a process of sales marketing engagement.
A performance marketing agency that delivers results from day one. Traditional agency models are broken and we have set out to challenge them. We spend our money to generate leads, we have an sales team who then qualify them based on your qualifying requirements and we only send you the leads that are ready to engage.